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Logo Design

Logo design that gives your business a recognizable mark.

A logo needs to represent the business wherever it appears. We discuss your audience, existing identity, and intended uses, then develop and refine the mark. Wider visual identity work can be included when it belongs in the brief.

Discuss your project

Where this helps.

  • You are introducing a business and need a recognizable mark.
  • Your existing logo no longer fits the direction of the business.
  • Your website needs a clearer connection to the identity behind it.

Scope and deliverables.

Logo design sits within our Brand & Website Design offering. We agree the visual direction and intended use before refining the mark. A logo project does not automatically include a full website or every brand asset.

  • Final logo assets included in the agreed design scope

Logo process

Find the direction, then refine the mark.

Keep the logo connected to the business it represents.

  1. Understand the context

    Discuss the business, audience, existing identity, and where the logo needs to appear.

  2. Explore the visual direction

    Shape a direction for the mark and discuss how it relates to the rest of the brand.

  3. Refine with feedback

    Review the design together and clarify which details need adjustment.

  4. Prepare the agreed assets

    Hand over the logo assets included in the scope and identify any further identity or website work.

Logo questions

What belongs in a logo project?

Is a logo the same as a visual identity?

The logo is one part of an identity. Visual Identity considers how the wider visual elements work together; it can be discussed alongside the logo.

Can an existing logo be refined?

We can review what you already have and discuss what to retain or change around the business direction.

Are trademark checks or legal rights included?

Trademark review and ownership terms are not defined as standard inclusions. These need to be clarified before work is agreed; logo design alone is not a legal clearance.

Brand & Website Design

Build a recognizable identity and a website experience shaped around your audience.

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