Visual Identity
A visual identity that connects your logo and website.
Inconsistent colors, typography, and visual assets can make pages feel disconnected. We work through those elements together and apply a common direction to the website, keeping what already suits the brand and refining what needs attention.
Where this helps.
- Your logo and website feel disconnected.
- Different visual assets present the business in different ways.
- You need a clearer direction before starting new website layouts.
Scope and deliverables.
We shape the logo and visual identity assets included in the brief, considering color, typography, and their use in the website. Naming, messaging strategy, packaging, and other collateral are not standard inclusions in the current offering.
- Agreed logo and visual identity assets
- Color and typography direction for the website
Identity process
Connect the elements around a shared direction.
Consider the visual system together before applying it to individual pages.
Review the starting point
Look at the current logo, visual assets, and the direction the business wants to take.
Shape the visual elements
Develop the agreed logo and identity elements as parts of one visual direction.
Consider the website context
Review how the identity sits with website content and page layouts.
Refine and hand over
Resolve feedback and prepare the identity assets included in the project.
Identity questions
Agree the pieces before designing them.
Do we have to replace the logo?
Not necessarily. We can discuss whether the current logo fits the direction and which visual elements need work.
Which assets are included?
The asset list is agreed around the project. Our existing offering covers logo and visual identity assets, with website layouts available as related design work.
Can the identity carry into a website redesign?
Yes. Brand & Website Design connects the identity with website layouts in Figma and responsive design.
Connect the wider work.
Build a recognizable identity and a website experience shaped around your audience.
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